- Entrepreneurship
- Action Sports
- Cannabis
- Tech
- Always Learning
Learn a bit about me
14+ years of business experience with E-Commerce & 12+ years of design & physical B2B businesses through digital design, print, and marketing , I'm driven by data and results, always striving for elegant solutions to complex problems. My work is grounded in user empathy and self-motivation, ensuring that every project I undertake meets both user needs and business goals.
As a multifaceted professional, I bring a unique blend of skills in digital product design, web development, branding, marketing and strategic business planning. Whether mentoring new designers or working solo, my goal is to create impactful & creative solutions that gain loyalty with customers and drive business success, while uplifting those around me.
I'm known for my collaborative, positive-first & get it done attitude. No ego, hater of gatekeeping, and always ready to lend a helping hand. I believe in giving everyone a voice and creating an environment where ideas can flow.
Learn a lot about me
If you'd like the rundown of my path & how I got here, let's begin...
TL;DR Lifelong creative. Went from Videography -> E-Commerce -> Design & Print. Now I focus on digital product design & development.
I got my first creativity itch in 2002 when I was 6 years old.
My Dad had PrintMaster Premier 7.0 for marketing collateral for his sports bar at the time. (I come from an entrepreneurial family, which sealed my fate early on)
I would go on his computer while he was at work and create what I wanted from the templates. Business cards, posters, birthday cards and... T-Shirt transfers. This is where my obession with design really started.
2004-2008
In 2004, I got my first dirt bike! As a lifelong motocross enthusiast at that point, my interests shifted slightly. It was around this time I got into cameras & filming/editing videos of me & friends riding dirtbikes in my backyard.
I started racing motocross competitively in 2007. A year later, I actually got fast enough & started winning races...which meant the injuries started.
2008-2012
When I'd be hurt (dislocated shoulders, mostly) I'd pickup the camera & go shoot local races or my friends practicing. My older cousin built me a WordPress website to embed my YouTube videos. I had to manage it myself. This was WP 2.9-ish
People seemed to like the edits at the time. I started building a little following & notoriety in the MX Filming community and on YouTube! I asked my parents to advance my next X years of birthday & christmas presents in return for a DSLR, a Canon 60D. They wholly supported it.
I would work odd jobs with my older brother to earn cash to buy new camera gear & dirtbike parts. Around this time, I got into selling old parts & gear on Ebay.
In 2011, I won 🎉 a Worldwide Film Festival put on by Racer X Illustrated, the largest Motocross Publication in the World. I won a huge swag pack, notoriety & a decent paycheck for a 15 year old.
2012, I started an E-Commerce Product Business
Right after winning that film festival, I asked my dad for a $330 loan for a unique MX product idea to sell online. He was convinced it was a good idea & told me to go for it.
I talked with various suppliers, acquired material samples, negotiated rates & MOQs, and bootstrapped manufacturing from the raw product in my basement.
I ended up setting up a Weebly website with embedded PayPal links, I posted the website link, told people to pre-order, and I paid my dad back in full exactly 1 week after he loaned me the money. I was hooked.
The product was Spoke Covers. Hand slit & cut to size LLDPE plastic tubes that slide over wheel spokes to change the color easily.
The slicing mechanism was machined by a friend of a friend in a small 4" block of aluminum with an angled boxcutter blade sandwiched between it & a rut on each half like a canal for the tube. Bootstrappin', baby.
Any carpal tunnel is 100% from slicing and dicing these rolls of tubes by hand. 84 pieces per set x 3,000+ sets sold...lots of snipping.
2012-2015
Luckily, I was homeschooled for High School, so this gave me ample time to actually grow a business. I doubled sales every year until 2015.
Spoke Covers grew to having thousands of customers in 50+ countries and 8 International Wholesale Partners with generous revenue, especially for a High Schooler.
Around this time, I took an interest in the stock market & finance as a whole. More on that later.
In 2013-2014, I took some of my income & bought apparel manufacturing equipment. A screen printing press, heat press, sublimation printer, vinyl cutters & more. My idea was to to start a clothing company.
That obviously failed, but it was my first real brand. It single handedly made me fall in love with details & branding.
I ended up pivoting and started printing for local companies for their work apparel & company swag. This was a success as well. I also got back to my roots, graphic design.
By the end of 2015, Spoke Covers was dying down due to overseas manufacturers copying the product & undercutting by 75%. I also got into private label, facebook pages/ads, dropshipping around this time. I love to spend my time learning.
I doubled down on digital design & printing and bought a new 54" HP Latex Printer right before Christmas 2015. Time for MX graphics!
2016, I started R2 MX Graphics
I hit the ground running and had customers lined up. Being from a town that's globally known only for it's motocross track, it was quick growth.
Custom designing every kit, proofing, manufacturing, learning new softwares, tools & workflows, dealing with things breaking, expensive materials, custom templates, customer service, fulfillment, and so much more.
The first year was full of growth, and it never really stopped until the pandemic of 2020.
2017 Crypto & Cannabis
Since taking an interest in finance & the stock market back in 2011, I was bored with it and got into crypto. I got lucky & long story short invested some earnings into a cannabis CBD startup & become a silent partner + Leader of Operations/Brand.
This is when the saying "the only ship that doesn't float is a partnership" fits the bill, and I was out of a large sum of money, time, resources from printing, etc.
I learned so much as this is when I learned cannabis science, extraction & the industry as a whole. I ended up creating my own brand, as I fell in love working directly in the industry & helping people find relief.
2018-2019
After that debacle, I was intrigued by Product Design & SaaS. I've been building my own websites & some for friends & family by this point, but I wanted more. Graphic printing was pretty much autopilot for me which caused burn out. Not enough context switching for me.
I started by creating webView apps, then designing mockups of my e-commerce stores as apps. I also started selling my web services locally as a freelancer. I built a few web based apps that never saw the light of day, including a multi tenant WP hosting platform, restaurant delivery, booking dashboard, and others.
In 2019, I took an interest to cybersecurity & pentesting. This got me into coding. Since I wanted to make apps, I stumbled upon Flutter! One of my web projects started getting hundreds of free users, and it made me explore more ideas.
2020 ðŸ¦
Is when I became obsessed with Product Design & coding. The pandemic hurt my e-commerce businesses with chargebacks, shipping, materials, equipment, and a slew of other issues.
I was still printing apparel, stickers, marketing materials, and doing design for local businesses, but that was also affected.
2021-2022
I immersed myself in learning the technical intricacies of my platform of choice, WordPress, and honed my digital design craft. I also started freelancing as a WP designer & dev for a some agencies.
Learning through building more complex web based products that I never launched.
2023
I spent nearly all of 2023 building my SaaS platform, Sponsora. This was a huge undertaking for a solo builder, but I did it. Sure it was a failure, but now I know I could do it.
I created custom plugins, functions, user flows, service management, custom dashboards for both consumers and business, custom payment integrations, webhooks, security handling, etc.
2024
I started off 2024 by rebranding my solo freelance agency to better align with my services. From Get R2 to Lunchbreak Creative.
I had a few personal goals to check off. Build more projects & try to get a job as a Product Designer. I was busy with client website work, consulting, some print design, and some other web based products I built like Tool Battles.
I also could officially say I was a mobile app developer! I Ideated, designed, developed & launched my first iOS mobile app in October. I learned so much and had so much fun that I started 3 other apps. Then I had a REAL SaaS idea. Rooted in B2B, my specialty. B2C is fun, but everyone knows the monetization is slow.
2025
Currently, I'm going nearly all in on my new SaaS I built from the ground up, from a Flutter front end to an API from scratch in Laravel PHP. Oh yeah, and my first foray into integrating AI into a project!
Though I won't say much yet (unless you're a hiring manager or recruiter), I believe this product will be useful to both small businesses and larger corporations alike. Stay tuned 🙂
