Hey! I'm Rob, a full stack creative

Infusing 13 years of business acumen & brand building into impactful Product Design & Strategy across multiple industries

B2B
DTC
Marketplaces
Cannabis
SaaS
SMB
Packaging
Action Sports
WordPress
Web3
Apparel
Manufacturing
Cybersecurity

Digital Product Design

Creating modern & user-centric products that perform as good as they look

Strategy meets creative

Combining business strategy with creative decisions to fuel growth & loyalty

Developer & user empathy

As a full stack solo dev, I understand that some ideas might be bad for engineering (and users)

Mobile on my mind

Making informed responsive design decisions & tradeoffs

Solo Freelance Creative Agency

Lifelong Entrepreneur

Building E-Commerce & DTC Brands since 2011

Knack for B2B

Helping small businesses hit goals through various design mediums

240+

B2B Clients

Multi-Industry

Knowledge across a breadth of industries, new & old

Multi-Style

Fluidly adapting to trends, unique branding & fresh ideas

DTC & E-Commerce native

Serving over 9,000 Worldwide customers spanning 3 Brands

9,000+

Customers served

Projects (even the failures)

Private for now: Only for interview walkthroughs
2025 - In Production

RevSlice AI SaaS

Solo building an intelligent marketing platform suite that transforms complex data into winning strategies. Designed to visualize performance metrics, competitor movements, and market opportunities through powerful AI analysis.

2024

Pouch Count Mobile App

A cross platform mobile app I built solo using Flutter & Pocketbase. Pouch Count helps nicotine pouch users track their consumption habits, and also has a 'Quit Mode' to help those who want to quit. LIVE on iOS App Store. Oct 1, 2024

2024

Tool Battles Visual & UI/UX Update

Visual identity & UI/UX updates for Tool Battles. I built the platform initially in about a month, so there was a lot of clutter to clean. These changes have already improved KPI's & cut down on product submission time.

2023

Tool Battles Product Launch Platform

A product launch battleground, similar to Product Hunt, that I built from zero-to-one. Lots of custom WP development. Gaining 10-20 users per week organically!

2023
FAIL

Sponsora Sponsorship Marketplace

A complex dual sided marketplace SaaS platform that I built from zero-to-one. There was no shortage of challenges like custom Stripe Connect integrations, Brand Campaign Management, and more.

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