Oct.1, 2024 - Just built & released my first iOS mobile app, Pouch Count!

Hey! I'm Rob, a full stack creative

Infusing 13 years of business acumen & brand building into impactful Product Design & Strategy across multiple industries

B2B
DTC
Marketplaces
Cannabis
SaaS
SMB
Packaging
Action Sports
WordPress
Web3
Apparel
Manufacturing
Cybersecurity

Digital Product Design

Creating modern & user-centric products that perform as good as they look

Strategy meets creative

Combining business strategy with creative decisions to fuel growth & loyalty

Developer & user empathy

As a WP dev, I understand that some design ideas might be bad for engineering...and users

Mobile on my mind

Making informed responsive design decisions & tradeoffs

Solo Freelance Creative Agency

Lifelong Entrepreneur

Building E-Commerce & DTC Brands since 2011

Knack for B2B

Helping small businesses hit goals through various design mediums

240+

B2B Clients

Multi-Industry

Knowledge across a breadth of industries, new & old

Multi-Style

Fluidly adapting to trends, unique branding & fresh ideas

DTC & E-Commerce native

Serving over 9,000 Worldwide customers spanning 3 Brands

9,000+

Customers served

Projects (even the failures)

VIEW CASE STUDY
2024

Pouch Count Mobile App

A cross platform mobile app I built solo using Flutter & Pocketbase. Pouch Count helps nicotine pouch users track their consumption habits, and also has a 'Quit Mode' to help those who want to quit.

VIEW CASE STUDY
2024

Tool Battles Product Launch Platform

A product launch battleground, similar to Product Hunt, that I built from zero-to-one. Lots of custom WP development. Gaining 10-20 users per week organically!

VIEW CASE STUDY
2024

Tool Battles Visual & UI/UX Update

Visual identity & UI/UX updates for Tool Battles. I built the platform initially in about a month, so there was a lot of clutter to clean. These changes have already improved KPI's & cut down on product submission time.

VIEW CASE STUDY
2023
FAIL *so far

Sponsora Sponsorship Marketplace

A complex dual sided marketplace SaaS platform that I built from zero-to-one. There was no shortage of challenges like custom Stripe Connect integrations, Brand Campaign Management, and more.

VIEW CASE STUDY
2024

Lunchbreak Solo Creative Agency

Complete rebrand of my creative business. Before, I was known for apparel, stickers, marketing collateral & general graphic design. Rebrand helped solidify strictly digital product design & creative services.

VIEW CASE STUDY
2024

Southwick Land Trust NGO Branding

Full Brand Concept & Web Design for a local Preservation Non-Profit NGO. Including visual identity, full brand guidelines, messaging, partial strategy and development of the website. This is for a simple logo contest open to our small community, but I took it 100 steps further.

VIEW CASE STUDY
2017 -
🧡 Passion Project

Vesta CBD Hemp Brand

Vesta CBD is a hemp brand I built from the ground up. Back in 2016/17, I immersed myself in learning Cannabis science, extraction, safe product manufacturing & navigating the legal landscape. One of the first brands in MA before the Farm Bill.

VIEW CASE STUDY
2023

R2MX Custom Order Flow

The challenge: Make a clean & usable order flow for custom printed graphic products that potentially have unlimited options. R2MX was a MX Graphics brand that I created & ran for over 8 years with Worldwide clientele

VIEW CASE STUDY
2022
FAIL

Graphic Sprout Design Subscription

Jumped on the design subscription trend, but also offered one-off projects in an e-commerce fashion. 0 clients. 0 clicks. I did learn a lot of PHP & JavaScript on this project though!

VIEW CASE STUDY
2021/2022
FAIL

MX Plug Motocross Marketplace

First marketplace I built! This was for used parts, gear, bikes & more. I never marketed this, as it was around the same time I was getting out of the sport. Knowing what I know now, I think it could work!

VIEW CASE STUDY
2019

Canna Careers Job Board

Failed to monetize, succeeded in helping over 800 real job seekers/users. The turnover rate in this industry is HIGH, and the current morale is low. I think another monetization strategy could work.

Shift + R = /About

Shift + P = /Portfolio

Shift + C = /Contact